Don’t Lose Your Brand’s Mojo


This CEO and president talks about how his dislike for playing by the rules helped him embrace his entrepreneurial spirit.


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Cremo Company CEO and President of Matt Biggins shares some of the lessons he learned about working for a multinational corporation and some of his best strategies for growing a brand.

Biggins and The Playbook David Meltzer chat about topics such as how to weigh personal and company values versus a potential exit, the right way to treat vendors and suppliers and why something as small as pronunciation can have a big impact on branding. The pair also discuss how to use prioritization to tackle huge opportunities that come your way, even if you are limited by your capacity.

Related: High School Dropouts Can Be Moguls, Too



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Sr. SDET M Mehedi Zaman

Currently working as Sr. SDET at Robi Axiata Limited, a subsidiary of Axiata Group.

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