Coronavirus: Video games add ‘stay at home’ Covid-19 adverts


Dirt Rally 2.0

Image copyright
Codemasters

Three of the UK’s leading video games developers are to display coronavirus safety advice within their titles.

Candy Crush Saga, Dirt Rally 2.0 and Sniper Elite 4 are among the games that will feature the messaging.

The initial ads will focus on the theme: “Stay home. Save lives.”

Rebellion – one of the companies involved – also publishes 2000AD among other comics, and has also offered space in these for the government’s campaign.

“I reached out to DCMS [Department for Digital, Culture, Media and Sport] a few days ago to say is there anything we can do,” Jason Kingsley, chief executive of Rebellion and chair of the games trade body Tiga told the BBC.

“A lot of people spend hundreds of hours in computer games.

“And in this case, we thought we could help society by reminding people of their obligations to others.”

The inclusion of Codemasters’ off-road racing game Dirt Rally 2.0 comes a day before it is included in Sony’s latest PlayStation Plus package. This should give it a high profile over coming weeks, and ensure many thousands of subscribers see the in-game ads despite the title being more than a year old.

Likewise, Activision Blizzard’s London-based division, King, predicts millions of gamers will see the ads within its mobile games, which include Farm Heroes Saga in addition to Candy Crush. The firm has also donated 230 digital advertising screens it had booked, to carry coronavirus-related information.

Image copyright
King

Image caption

King had previously promoted other social-distancing advice in its some of its social media posts

The games creators will feature the promotions in different ways.

In Rebellion’s case, it will display the message on a screen shown before gameplay begins within its Strange Brigade and Sniper Elite titles. It normally uses the launcher pages to promote its other wares. In the case of PC gamers, the pages will also contain a link to a website containing further advice about the virus.

By contrast, Codemasters will take advantage of the fact it has built in the ability to display ads within the action itself, which it can remotely update.

In the case of Dirt Rally, players will see the advice on the roadside banners they race past.

Because the technology is geo-targeted, the messages will be restricted to UK-based gamers. But Codemasters says it hopes to extend the initiative to other European and American players soon with localised public safety information.

DCMS is now inviting the UK’s other 2,000-plus games companies to join the effort.



Reference: Source link

Sr. SDET M Mehedi Zaman

Currently working as Sr. SDET at Robi Axiata Limited, a subsidiary of Axiata Group. As a Senior SDET: - Played a key role in introducing Agile Scrum methodology and implementing CI/CD pipeline to ensure quality & timely delivery. - Trained colleagues on emerging technologies, e.g. Apache Spark, Big Data, Hadoop, Internet of Things, Cloud Computing, AR, Video Streaming Services Technology, Blockchain, Data Science- Developed a test automation framework for Android and iOS apps - Developed an e2e web automation framework with Pytest - Performed penetration testing of enterprise solutions to ensure security and high availability using Kali, Burp Suite etc. - Learned Gauntlet security testing automation framework and shared the lesson learned in a knowledge sharing session

Leave a Reply

Your email address will not be published. Required fields are marked *